PRIVACY & SECURITY

PRIVACY STATEMENT

ZeldaSweetwater.com collects customer information to enhance your experience. This privacy policy is intended to assist you in understanding what information we gather about you when you visit this Web site and any site available from ZeldaSweetwater.com, how we use that information, and the safeguards we have in place for that information.

This Privacy Statement applies only to the information collected online at ZeldaSweetwater.com.

INFORMATION WE COLLECT ONLINE

1. General Browsing Information ZeldaSweetwater.com gathers navigational information during each visitor's use of our Web site. In the process of gathering navigational information, non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected. The navigational information tells ZeldaSweetwater.com about the use of our Web site by visitors, including the areas of our site that are most visited or the time of a last visit to a page on our site. It also tells us about the technical efficiencies of our Web site and services (i.e. the time it takes a visitor to connect to our Web site or download pages). The navigational information helps us better understand a visitor's experience at ZeldaSweetwater.com and improve upon that experience by recognizing and delivering more of the features, services and products our visitors prefer.

2. Personal Information ZeldaSweetwater.com may ask you to provide personal information (about yourself or someone to whom information is sent) when you participate in a survey, shop online, check the status of an order, request a catalogue or if you sign up to receive information about our products, promotions and events through text messaging.

Categories of information collected include name, address, e-mail address, recipient's name and e-mail address, order information, telephone number, mobile phone number, credit card information and messages or reminders you create.

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USING PERSONAL INFORMATION WE COLLECT ONLINE

Zelda Sweetwater uses the personal information we collect from you to deliver products that you have ordered, to fulfill requests that you have created, to contact you or the product recipient(s) in the event of order or delivery difficulties, for verification purposes, to respond to your inquiries, and to deliver services and information about our products, promotions or Web site, including adding you to the Zelda Sweetwater E-mail list and to our mailing list when you sign up or make a purchase.

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INFORMATION WE SHARE WITH THIRD PARTIES

We use third parties to help us provide services to you such as fulfilling orders, processing payments, monitoring site activity, conducting surveys, maintaining our database, administering and monitoring e-mails. Third parties also provide aggregate, comparative information on the performance of our site to us and a select group.

If, after making a purchase at ZeldaSweetwater.com, you choose to participate in a survey conducted at a third party provider's website, any personal information that you provide during the survey at the third party provider's website will be subject to that third party provider's privacy policy. If you sign up to receive text messages through ZeldaSweetwater.com, we will not share your cell phone number with any third party so that they may send you text messages, but we may share your cell phone number for other purposes.

If you make a purchase through ZeldaSweetwater.com, the information you provide (for example, name, address, credit card) will be added to a database. The information in this database is used to provide names and addresses to other companies. If you do not want your name and address that is included in this database shared with third parties (other than our service providers), please click here(1). If you are added to our mailing list, your name and mailing address, sometimes categorized by purchasing information, may be made available to other companies who will provide you with information about their products. If you prefer to not have your name and mailing address provided to these companies, please click here(2).

Additionally, ZeldaSweetwater.com may occasionally provide you with the opportunity to opt-in to receive e-mail messages from third parties. If you do opt-in we will share your e-mail address with the specific third party from whom you have opted-in to receive e-mail messages.

We may participate with certain unrelated companies who offer memberships that enable members to participate in rewards programs that include rewards for purchases from Zelda Sweetwater. If you elect to establish membership and an account in a rewards program sponsored by one of these companies, the company will provide a link to ZeldaSweetwater.com at its Web site. If you visit us from such a program's website and make a purchase, ZeldaSweetwater.com will use technology to provide the company administering the membership program with certain information about your purchase (i.e., transaction date, transaction amount and order number), so that your rewards membership program can honor the terms of its program. ZeldaSweetwater.com will not share any personally identifiable information we collect from you with the company administering your rewards membership program. ZeldaSweetwater.com is not responsible for the privacy practices of the companies sponsoring these membership programs and we encourage you to review the privacy policy of each company with whom you may be considering a membership.

ZeldaSweetwater.com may also participate with other unrelated websites in programs that are not rewards programs, but will link you to our Web site. It is possible that we may share personally identifiable information we collect from you with the company linking you to our Web site. ZeldaSweetwater.com is not responsible for the privacy practices of the websites involved in this linking program and we encourage you to review the privacy policy of any website you visit that links you to ZeldaSweetwater.com.

You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site or the public.

In the event Zelda Sweetwater sells or transfers all or a portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction.

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VISITORS FROM OUTSIDE THE U.S.

If you are visiting ZeldaSweetwater.com from a location outside of the U.S., your orders placed through ZeldaSweetwater.com will be accepted and fully processed in and shipped from the U.S. All information you provide will be maintained in our Web servers and/or internal systems located within the U.S., and protected as noted in this privacy policy.

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COOKIES

1. What are cookies and how do we use cookies on our Web site? ZeldaSweetwater.com uses a browser feature known as a cookie. A cookie is a small data file that is stored by your Web browser on your computer. Cookies are used to help track your clicks and pass information as you go through the pages within ZeldaSweetwater.com. This allows Zelda Sweetwater to make our site more responsive to your needs by delivering a better and more personalized experience to you. ZeldaSweetwater.com also uses cookies to keep track of how many items you put into your shopping bag and to remember you when you return to ZeldaSweetwater.com.

We also use cookies and/or a technology known as clear gifs, which are typically stored in e-mails to help us confirm your receipt of, and response to, our e-mails and to provide you a more personalized experience. These technologies may also be used to help us keep track of the number of times a video, widget or other media is sent to a friend or how many times a video, media or widget are embedded and, when applicable, the social networking site on which it is embedded. Cookies can sometimes allow us to associate navigational information from browsing visits with personal information you provide at our site.

2. Do we share information from cookies with third parties? We may share non-transactional behavioral data collected through the use of cookies.

3. How do third parties use cookies on our site? We carefully select third party advertising companies and allow them to collect non-personally identifiable information by placing cookies when you choose to visit and when you visit ZeldaSweetwater.com. These selected companies may use information (not including your name, address, credit card information, e-mail address, or telephone number) about your choice to visit and your visits to our site and other Web sites to provide advertisements about Zelda Sweetwater's products and services on this and other web sites. These selected companies also provide this information to us, which we use to gauge the effectiveness of the advertisements they place about our products and services and for marketing purposes. If you would like more information about this practice and to know your choices about no longer having information from these third party cookies used by these companies or provided to us, click here(3).

Third party service providers who assist us in running and monitoring Web site will use cookies on the Web site and pixel tags in the emails sent from the Web site to assist us in conducting and monitoring the effectiveness of our marketing campaigns and, in the future, to possibly provide you with enhanced features and content. Cookies and pixel tags may also be used by these third parties to monitor and provide information about visits to our Web site, participation in sweepstakes or events promoted on our Web site to us and to the friend who provided you the connection to the Web site in the following situations: if you receive an invitation to such a sweepstakes or event from a friend and accept the invitation, or if you click on a link located on a friend's social networking page that takes you to a sweepstakes or event on our Web site.

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PRIVACY OF CHILDREN ON OUR WEB SITE

To ensure compliance with federal law, ZeldaSweetwater.com does not knowingly collect or maintain information provided by children under the age of 13.

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LINKS TO OTHER WEB SITES AND SERVICES

For your convenience, our Web site may contain links to other sites. Links that appear on ZeldaSweetwater.com should not necessarily be deemed to imply that we endorse or have any affiliation with the linked Web sites. Zelda Sweetwater is not responsible for the privacy practices or the content of such linked Web sites. We encourage you to review the separate privacy policies of each site you visit.

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UPDATES TO PRIVACY STATEMENT

Please click here(4) to view material changes, if any, made within the last thirty days with respect to categories of information collected at ZeldaSweetwater.com, our widgets or material changes in how we use such collected information (whether a deletion 'shown as a strikeout' or addition 'shown underlined and italicized'). If you are concerned about how your personal information is used, please visit our site often for this and other important announcements about ZeldaSweetwater.com.

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QUESTIONS OR CONCERNS

If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us(5).

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MACHINE READABLE PRIVACY POLICY

ZeldaSweetwater.com has implemented a machine-readable privacy policy. If your browser has the capability to interpret privacy policies using the standards developed through the Platform for Privacy Preferences Project (P3P), it will be able to detect this machine-readable privacy policy. Due to the limitations in the process for creating a P3P machine-readable privacy policy, it is not possible to describe the privacy practices of ZeldaSweetwater.com as precisely in the P3P format as in this written privacy policy. Thus, we would suggest that our visitors refer to the written policy to fully understand the privacy practices of ZeldaSweetwater.com. http://www.ZeldaSweetwater.com/security_privacy.php

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SECURITY STATEMENT

ZeldaSweetwater.com takes the following types of security measures: use of technologies and policies such as limited access data-centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to our systems. In addition, it is our policy not to send your credit card number via e-mail. In fact, this is a practice we encourage you to adopt in all of your Internet activities.

We designed ZeldaSweetwater.com to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox and versions 1.2 or higher of Safari. SSL is encryption technology that provides security while information is being transmitted over the Internet.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

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This Privacy Statement is effective June 10, 2009.

Our California privacy rights

Zelda Sweetwater collects various types of personal information about you both online and offline during the course of our customer relationship. Under California law, if you are a resident of California, you may make a written request to Zelda Sweetwater about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, Zelda Sweetwater is allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third party will use it for their direct marketing purposes. If you would like to exercise your rights under California law, please send your written request to the email address or postal address below. Your written request must include your postal address so that we may provide you with our notice and third party direct marketing opt-out form. Zelda Sweetwater will provide you with this form within thirty (30) days of receiving your written request.

help@zeldasweetwater.com
Zelda Sweetwater
800 Palisade Avenue, Suite 204
Fort Lee, NJ, 07024, USA

ZELDASWEETWATER.COM ONLINE PRIVACY POLICY

If you would like to know what information is gathered about you when you visit us online at ZELDASWEETWATER.COM and how it is used, you may review the Zeldasweetwater.com Privacy Policy by clicking here.

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